The Vogue magazine April issue featuring Kim Kardashian and Kanye West on its cover tanked in sales, despite earlier reports saying the opposite.
As you will remember, the decision to put Kimye on the cover of the revered fashion magazine drew a very intense backlash, with many people vowing to cancel their subscriptions and calling for a boycott because editor Anna Wintour ‘degraded’ the magazine to the level of those who became famous for starring in sex tapes.
Now many reports were estimating that sales will reach up to 500,000-600,000 copies largely because of the buzz generated by the backlash, and Vogue hoped to use the backlash to drive up sales that will exceed Beyonce’s March 2013 issue of 355,000 copies and Michelle Obama’s 269,000 copies in April 2013.
Kim Kardashian secretly (?) hoped to beat these records too, as she was seen buying up all the Vogue magazines she could find on a news stand on April 22.
Turned out that all those efforts did not pay off, ‘cos according to reports coming after the issue went off the stands, the number of copies sold is way below what was expected.
‘The trends for Kim K. are definitely better than the prior month with Rihanna, to the tune of 20 percent better,’ Josh Gary, vice president at Mag Net Data, who uses scan data from wholesalers that cover about 98 percent of the market, told New York Post. ‘I’d argue that if you peg last year’s Michelle Obama at 269,000, this issue will net out around 250,000.’
When contacted for comment, a spokesperson for Vogue replied, ‘We never comment on sales figures.’