A new anti-smoking public service announcement has shamed the likes of Kristen Stewart, Lady Gaga and Rihanna for smoking and in the process, providing ‘free advertising’ for the tobacco industry.
The PSA, created by The Legacy Foundation for its ‘Truth’ initiative, is aimed at discouraging celebs from smoking in public because it also encourages their mostly-teenage fans to pick up the dangerous habit.
Blaring the pics of Robert Pattinson, Kristen Stewart, Chris Brown, Orlando Bloom, Rihanna, Lindsay Lohan, Keifer Sutherland and Lady Gaga with cigarettes dangling from their mouths, the PSA labelled each of them ‘unpaid tobacco spokesperson[s]’ who unconsciously provide ‘big tobacco tons of free marketing.’
‘They’re the new face of big tobacco, and they don’t even know it,’ the PSA states.
The Truth organization created the PSA to support its new ‘Finish it’ campaign, which is aimed at eliminating smoking among teenagers. The org says celebrity smoking is not helping matters, and it wants them to stop passing the message the message that smoking is a cool habit.
‘Quit giving big Tobacco free marketing,’ charges the PSA.
The PSA debuted during the MTV VMAs on Sunday.