Kendall and Kylie Jenner have applied to trademark their first names … which means that no one bearing the names Kendall and Kylie will be able to use them for business purposes should they succeed.
According to TMZ, the two sisters filed documents last month, seeking to trademark their first names to ‘entertainment in the nature of providing information by means of a global computer network in the fields of entertainment, fashion and pop culture.’ Also, they want the trademark to include appearances ‘by a celebrity, actress and model.’
What this means that if their application is granted, then no one named Kylie or Kendall will be able to use their own names as a brand, no matter how famous the person is. For example, popular Australian actress and singer Kylie Minogue can no longer use her first name if Kylie Jenner succeeds in her quest.
Besides, TMZ reports that even if someone uses their first names in a different manner like, for example, ‘Kylie Smash’ or ‘Kendall Cho’, the girls will still go after the person in court, arguing that they are creating confusion among consumers.
This looks like someone bearing the name Mary or Elizabeth trying to bar others bearing the same name from using it in business. Seriously.